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{"id":1274,"date":"2022-11-21T11:50:15","date_gmt":"2022-11-21T14:50:15","guid":{"rendered":"https:\/\/bglobalmag.com\/?p=1274"},"modified":"2022-11-21T11:54:06","modified_gmt":"2022-11-21T14:54:06","slug":"estee-lauder-adquiere-tom-ford-e-irrumpe-en-la-moda","status":"publish","type":"post","link":"https:\/\/bglobalmag.com\/?p=1274","title":{"rendered":"Est\u00e9e Lauder adquiere Tom Ford e irrumpe en la moda"},"content":{"rendered":"

Est\u00e9e Lauder Companies (ELC) ha adquirido Tom Ford por 2.800 millones de d\u00f3lares, el mayor acuerdo del propietario de la marca de belleza hasta la fecha.<\/h2>
<\/div>

El fabricante de MAC y Clinique ha licenciado las l\u00edneas de maquillaje, fraganciasy cuidado de la piel de Tom Ford desde 2006.<\/p>

Tom Ford Beauty es ahora “una de las marcas de belleza m\u00e1s exitosas y aspiracionales del mundo”<\/em><\/strong>, describi\u00f3 ELC.<\/p>

Est\u00e9e Lauder Companies (ELC) pronostic\u00f3 que el negocio de cosm\u00e9ticos obtendr\u00e1 $1 mil millones en ventas en los pr\u00f3ximos a\u00f1os, despu\u00e9s de crecer un 25% en 2022.<\/p>

La adquisici\u00f3n incluye los negocios de ropa, accesorios y gafas de Tom Ford, marcando el primer paso de ELC en la moda.<\/p>

ELC luch\u00f3 contra la competencia del propietario de Alexander McQueen, Kering, para cerrar el trato.<\/p>

Fabrizio Freda, CEO de ELC, dijo que la adquisici\u00f3n “abrir\u00e1 nuevas oportunidades”<\/em><\/strong> para la marca Tom Ford.<\/p>

Ford, el fundador hom\u00f3nimo, renunciar\u00e1 como CEO y l\u00edder creativo a fines de 2023. Domenico De Sole, presidente de Tom Ford y socio comercial a largo plazo del dise\u00f1ador, tambi\u00e9n permanecer\u00e1 con la marca hasta la partida de Ford.<\/p>

“No podr\u00eda estar m\u00e1s feliz con esta adquisici\u00f3n, ya que The Est\u00e9e Lauder Companies es el hogar ideal para la marca. Han sido un socio extraordinario desde el primer d\u00eda de mi creaci\u00f3n de la compa\u00f1\u00eda y estoy encantado de verlos convertirse en los administradores de lujo en este pr\u00f3ximo cap\u00edtulo de la marca Tom Ford”<\/em><\/strong>, dijo Ford.<\/p>

<\/div>
\"\"
Look Book: Tom Ford A\/W 2011<\/sub><\/em><\/figcaption><\/figure>
<\/div>

Tom pose\u00eda aproximadamente el 64% del negocio y se espera que reciba 1.100 millones de d\u00f3lares del acuerdo.<\/p>

La firma italiana de lujo Zegna, anteriormente un inversor en la casa de moda, ahora licenciar\u00e1 el negocio de ropa de Tom Ford de ELC.<\/p>

Marcolin, licenciatario de gafas desde hace mucho tiempo, permanecer\u00e1 como fabricante de gafas de Tom Ford.<\/p>

“Zegna y Marcolin son los licenciatarios ideales a largo plazo para la moda y las gafas de Tom Ford”, agreg\u00f3 Freda.<\/p>

“Estamos encantados de tener la continuidad que aportan a la marca y su firme dedicaci\u00f3n a la calidad, el lujo y la artesan\u00eda nos ayudar\u00e1 a llevar esta marca al futuro”.<\/em><\/strong><\/p>

<\/div>
\"\"
Tom Ford en la pasarela de su desfile en Los \u00c1ngeles. Cr\u00e9dito Calla Kessler\/The New York Times<\/sub><\/em><\/figcaption><\/figure><\/div>
<\/div>

Imagen images.squarespace-cdn.com<\/em><\/p>","protected":false},"excerpt":{"rendered":"

Est\u00e9e Lauder Companies (ELC) ha adquirido Tom Ford por 2.800 millones de d\u00f3lares, el mayor acuerdo del propietario de la marca de belleza…<\/p>\n","protected":false},"author":1,"featured_media":1280,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[12,13],"class_list":["post-1274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-negocios","tag-noticias"],"_links":{"self":[{"href":"https:\/\/bglobalmag.com\/index.php?rest_route=\/wp\/v2\/posts\/1274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bglobalmag.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bglobalmag.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bglobalmag.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bglobalmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1274"}],"version-history":[{"count":2,"href":"https:\/\/bglobalmag.com\/index.php?rest_route=\/wp\/v2\/posts\/1274\/revisions"}],"predecessor-version":[{"id":1279,"href":"https:\/\/bglobalmag.com\/index.php?rest_route=\/wp\/v2\/posts\/1274\/revisions\/1279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bglobalmag.com\/index.php?rest_route=\/wp\/v2\/media\/1280"}],"wp:attachment":[{"href":"https:\/\/bglobalmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bglobalmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bglobalmag.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}